Some factors which influenced knowledge and use of tail painting
- A study of extension
K.L. Macmillan
Ruakura Animal Research Station, Hamilton
Proceedings of the New Zealand Society of Animal Production.
1980, 40: 118-123
A questionnaire was sent to herd owners in Waikato (W), Bay of
Plenty (B) and Taranaki (T) regions in early 1978 as a sequel to the
promotion of the use of the technique of tail painting by advisers in
the W region in August to October 1977. Replies were received from 1412
W, 179 B and 332 T herd owners. Discussion group (dg) members and AB
users were more likely to reply than non-dg owners or non-Ab users.
Whereas 89% of the 1412 W herd owners had heard of the technique, the
comparable "awareness" rates in B and T were 87% and 74% respectively.
The "awareness rate" was higher among dg members in each region.
The "adoption rate" (% users/% of those aware) was 42% in W, compared
with 27% and 24% in B and T, respectively. In each region the adoption
rate amongst dg members was twice that found among non-dg herd owners,
with the W-dg adoption rate being 52%. The results show that advisory
services can have a major impact on the adoption of a new technique even
though many herd owners may already be aware of it.
Keywords: NZSAPAB;
Last Updated 12-09-1998
