Giving Consumers More Reasons to Drink Milk

S.J. HAYLOCK

Fonterra Research Centre (formerly New Zealand Dairy Research Institute), Private Bag 11-029, Palmerston North, New Zealand

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NZSAP 2002 Abstract No. 28 Proceedings of the New Zealand Society of Animal Production 62: 108-110

The options confronting consumers when choosing a milk product continue to expand. This is driven from the recognition that consumers have different needs and that milk is perhaps the best nutritional raw material that can be used to deliver a range of enhanced nutrition and health benefits. Products that target the needs of specific age groups, health concerns, or greater affordability, all give consumers greater justification for consuming milk. Similarly, the ever-increasing range of product formats, flavours and new products containing milk that are supported by emotive marketing campaigns will ensure that consumers continue to have plenty of justification for having that extra glass.

Keywords: NZSAPAB; consumer; milk; human nutrition; stage of life

Last Updated 30/07/2002